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About Us
Artistry and
Innovation
THE POWER OF NATURE
We approach our craft like a fine painter would, meticulously perfecting our products every step of the way. As in nature, the beauty of our products starts from within. We cultivate and source rare, finely ground pigments and combine them with multiple colorants to create colors that are rich, dynamic and naturally harmonious.
Full Spectrum
Philosophy
LIVE IN THE LIGHT
Nature is the ultimate muse. Each color in our palette is created with our unique full-spectrum approach to reflect how color exists in natural world. we combine rare, finely grounded pigments, multiple colorants and NO black ink to ensure each color is luminous, dynamic and reflective.
Curated Color
A REFINED PALETTE
When the palette is refined, so are your choices. Our unwavering commitment to quality extends to our designer-curated palette that's as timeless as it is beautiful.The 496 hand-picked, full spectrum colors are classic, elegant and undeniably beautiful - a place where Firefly, Diva and Cutie peacefully co-exist. Since each color had been carefully hand-picked, choosing color is easy and intuitive, saving you time and giving you the confidence you need to choose the colors you love.
Real Color Tools
TRUE COLOR. EVERY TIME.
Our innovation doesn't stop at the color formulas. we create all of our color samples with actual eggshell paint - not printed reproductions - so that customers can be confident that the colors they choose are once they'll live with and love for years to come. We also introduced the industry's first 17" x 25" Ultimate Paint Chip, our bedrock innovation, so customer can view a large color memo to see how light affects their color through out the day.