Independent By Design

We're paint people. You won’t find us in the big box stores. Our independence means that our focus remains on small businesses, designers, and professionals who care about craft, quality, and personal service, just like we do.

C2 Paint was founded by a collective of independent paint dealers who believed in doing things differently, from exceptional color to innovative solutions that solve real problems.

Our full-spectrum paint is handcrafted using the highest quality, artist-grade ingredients and an ongoing obsession with quality. You won’t find us in big box stores because we choose to support local dealers, independent designers, and thoughtful artisans who paint with purpose.

We Take Paint Personally

C2 is much more than a can of paint. It's a curated experience designed for those who see color as a form of self-expression.We believe home is a sacred space that reflects who you are and how you live. That’s why we’ve built our brand around the transformative power of color to shape how you feel, connect and tell your unique story.

Tell you story

A Full Spectrum Philosophy

We use only artist-grade pigments - with no black ink - so each color is rich, luminous, and alive. Instead of flattening in low light, our hues respond like nature does...glowing, shifting, and evolving throughout the day. It’s color the way it’s meant to be experienced: full of soul, depth, and intention.