The Small-Business Soul Powering America's Premium Paint Industry
The heart of our products lies in the people that created them – the makers who set out to defy traditional industry standards and create paints that celebrate artistry over automation. After tirelessly researching the finest ingredients, the founders of C2 Paint crafted an exclusive production process and carefully curated a designer palette of 496 full-spectrum colors – where Espionage, Bella Donna, Diva, and Milk Moustache are as lively and unique as the cast of characters that named them.
The founders and retailers of C2 Paint are small business owners who embody the diversity and distinctions of the communities they represent — hometowns that thrive on small businesses and embrace personal relationships. Self-professed paint geeks, C2 dealers can talk sheen, application, color, and coverage until the sun comes up or the wine runs dry!
We are on a constant quest for better. Our unique company structure encourages our dealers to help guide the business, which means we are always looking for ways to improve. Our dealers’ fresh ideas, insight, and experience accelerate our innovation and reflects our dedication to the independent paint dealer community.
Since our inception, C2 Paint has been dedicated to creating products that place artistry over automation, quality over quantity, and creativity over corporate structure. The company is the brainchild of Thomas Hill III, a former paint chemist, who was looking for higher quality paints than were available in the industry at the time.
So, in 1998, he set out to do what others thought was impossible: start a paint brand that puts quality first, with no exceptions. He gathered a group of independent paint dealers and presented them with his proposition. This passionate, creative group of people formed the first and only dealer-owned paint brand in North America.