C2 Paint

The Proof is in the Paint

Since our inception, we’ve been dedicated to honing our craft, placing artistry over automation and timelessness over trend. It all started with a paint chemist who wanted to create a new American classic brand that focused on quality and a product that celebrated the beauty and power of color. But there’s so much more to the story.


C2 Paint is the brainchild of paint tradesman and scientist, Thomas Hill, at once in love with his craft and frustrated with the quality of products available to his peers, family, and friends.

And so, in 1998, he set out to redefine what it meant to be a paint company — one that defied the industry standards of formulation, technique, and customer service — and made quality and color the main ingredients.


When we started out, we never considered price, only quality. That ideal stands true today. It’s quality first, always.

— Tom Hill III, founder—

We approach our craft like a fine painter— with unique, finely ground artisan-grade pigments, using complementary colors to tone (instead of black), and applying multiple colorants to create unmatchable, luminous colors. Curated by design professionals, our palette consists of 496 hand-picked, full spectrum colors that are timeless, elegant and undeniably beautiful – which makes choosing colors less stressful and more intuitive.

Our innovation doesn’t stop at the color formulas. We create all of our color samples with real eggshell paint — not printed reproductions — so that customers can be confident that the colors they choose are ones they’ll live with and love for years to come. We also introduced the industry’s first 17" x 25" Ultimate Paint Chip, our bedrock innovation, so customers can view a larger color memo to view how the light affects their color throughout the day.

Two decades and countless gallons later, C2 Paint maintains the highest standards of quality in every color and product. We attribute our success to those that have supported our innovation and color philosophy—interior designers that insist on specifying C2, painters and contractors that entrust their reputation to C2, and discerning homeowners that choose C2 to beautify their homes.

Together they have enabled us to turn an audacious proposition into a colorful reality.