The Power of the UPC

How The C2 Ultimate Paint Chip is Changing the Way Customers Choose Color

How many times have you tried to help a customer choose the right color only to have them get so overwhelmed and frustrated, they want to quit completely? The number one hurdle in selling paint is getting customers to commit to a color. Instead of wasting valuable time searching through a seemingly endless number of choices, C2 has edited their palette to showcase only the most beautiful, classic colors that reflect the beauty found in nature. But they’ve taken their commitment to color one step further.

An industry first, they created the “Ultimate Paint Chip” (aka UPC), which is literally the ultimate way to help your customers feel confident about the colors they choose. This innovative oversized color memo measures 17” x 25”, which is seven times larger than the average chip. Made with real paint, it’s available in all 496 C2 colors.

It’s the perfect no mess, no fuss way to sample your choices and coordinate colors between rooms or with existing furnishings.

“When my clients see this color tool, their jaws often drop. They can’t believe that they ever chose a final color from a single swatch. This larger tool allows them to see the exact color in its new environment. When they choose a color, they feel confident and empowered.” – Philippa Radon, interior designer

3 Ways UPCs Can Increase Customer Confidence

1. Made with Real Paint

Instead of printed chips that often don’t match the paint color, C2’s color tools are made with premium eggshell paint. This handcrafted approach supports their artisan philosophy and removes the fear that customers have of choosing the wrong color. When the color is the “actual” paint, what you see is what you get!

2. Enlarged Viewing Area

When viewing color, it’s important that you can actually see the color in action. When you are viewing a 17 x 25” memo, you can truly appreciate the color, see how it interacts with the light throughout the day and enjoy firsthand how C2’s full spectrum color integrates with the 3D design elements in your room, like rugs, furniture and accents. The result? A beautifully cohesive space.

3. Easy + Eco-friendly

No more messy paint samples and wasted product, this large color tool provides the perfect solution to confirming color with less waste. Handpainted with C2’s low VOC premium eggshell, you can make the perfect choice for your home – and the earth.

Real paint, less waste and happy customers…that’s the power of the C2 Paint UPC.